Free. Takes ten seconds.

How does your wedding planning website score?

Couples pick a planner on trust, and a search engine decides which planners they see. Score your site on nine on-page checks in about ten seconds.

We fetch one page and run nine checks. We keep the score and the checks it failed, never the page itself. Five checks an hour per connection.

The benchmark

73is the average website score for wedding planners on WedStay.

Measured across 23 websites, 24 September 2026

Average
73
Median
70
Lower quarter
60
Upper quarter
83
0100

The black band is the middle half of wedding planners: a quarter scored below 60, a quarter above 83.

Weak spots

Where wedding planners lose points

The checks failed most often across the 23 websites we measured.

  1. 1

    Meta description

    65% of the wedding planners we measured fail this

    Yours competes with every other planner in the results. Name the region and the service level, not "full service wedding planning and design".

  2. 2

    H1 heading

    61% of the wedding planners we measured fail this

    One H1 heading per page, with real words. It tells a search engine what the page is about and tells a couple they are in the right place.

  3. 3

    Title tag

    52% of the wedding planners we measured fail this

    One title per page, 30 to 60 characters, naming what you do and where. It is the headline of your search result.

The nine checks

The same nine checks as the main scorer, with what each one means for wedding planners.

  1. Title tag15 pts

    Present and 30 to 60 characters.

  2. Meta description15 pts

    Present and 120 to 155 characters.

    Yours competes with every other planner in the results. Name the region and the service level, not "full service wedding planning and design".

  3. Mobile viewport15 pts

    A viewport meta tag so phones render the page correctly.

  4. H1 heading10 pts

    Exactly one, with real text.

  5. HTTPS10 pts

    The page loads over a secure connection.

  6. Image alt text10 pts

    At least 80% of images describe themselves.

  7. Structured data10 pts

    Any schema.org JSON-LD block.

    Schema markup is how a search engine learns you are a local business serving a region, not a blog. Without it, it has to guess.

  8. Page weight10 pts

    The page is under 3 MB.

  9. Contact affordance5 pts

    A phone link, an email link, or a form.

    A couple who has read several of your pages is ready to inquire. Make the next step a link, not a hunt for the contact page.

Not a wedding planning business? Use the main website scorer. Want the checklist behind it? Read the vendor SEO guide and the website conversion checklist.

Who is scoring you

200K+monthly visitors plan and shop on WedStay.

Source: Google Analytics

Not an SEO tool’s opinion. We watch what they type, which vendors they open, and which sites they leave in four seconds. These nine checks are the ones that changed who got opened.

  • 80,000+ searches a month
  • 150M+ views
  • 260K+ followers
  • 400+ Collective vendors

That is the audience your website is trying to reach. Your score says whether it can.

Website score FAQ

What wedding planners ask before they run the check.

A planning site is built from mood boards and testimonials, and a search engine cannot turn either into a location or a service. A schema.org block is the one place you state, in a form it reads directly, that you are a wedding planner, which region you serve and how to reach you.