Free. Takes ten seconds.

How does your wedding hair and makeup website score?

Your site gets opened on a phone, usually from a link someone saved. Score it in about ten seconds.

We fetch one page and run nine checks. We keep the score and the checks it failed, never the page itself. Five checks an hour per connection.

The benchmark

71is the average website score for wedding hair and makeup artists on WedStay.

Measured across 36 websites, 24 September 2026

Average
71
Median
70
Lower quarter
60
Upper quarter
81
0100

The black band is the middle half of wedding hair and makeup artists: a quarter scored below 60, a quarter above 81.

Weak spots

Where wedding hair and makeup artists lose points

The checks failed most often across the 36 websites we measured.

  1. 1

    Meta description

    78% of the wedding hair and makeup artists we measured fail this

    A description of 120 to 155 characters is the two lines under your title in search results. Write it for the couple, not the engine.

  2. 2

    H1 heading

    58% of the wedding hair and makeup artists we measured fail this

    One H1 heading per page, with real words. It tells a search engine what the page is about and tells a couple they are in the right place.

  3. 3

    Title tag

    50% of the wedding hair and makeup artists we measured fail this

    One title per page, 30 to 60 characters, naming what you do and where. It is the headline of your search result.

The nine checks

The same nine checks as the main scorer, with what each one means for wedding hair and makeup artists.

  1. Title tag15 pts

    Present and 30 to 60 characters.

  2. Meta description15 pts

    Present and 120 to 155 characters.

  3. Mobile viewport15 pts

    A viewport meta tag so phones render the page correctly.

    Couples find artists on a phone, often from a saved Instagram link. A missing viewport tag makes your site unreadable to them.

  4. H1 heading10 pts

    Exactly one, with real text.

  5. HTTPS10 pts

    The page loads over a secure connection.

  6. Image alt text10 pts

    At least 80% of images describe themselves.

    Label the look, not the file. "Soft glam bridal makeup on deep skin" is how couples search, and it is how they find an artist who suits them.

  7. Structured data10 pts

    Any schema.org JSON-LD block.

  8. Page weight10 pts

    The page is under 3 MB.

  9. Contact affordance5 pts

    A phone link, an email link, or a form.

    Trials get booked over text and DM, but the site still has to offer a way in. One tappable phone or email link above the fold.

Not a wedding hair and makeup business? Use the main website scorer. Want the checklist behind it? Read the vendor SEO guide and the website conversion checklist.

Who is scoring you

200K+monthly visitors plan and shop on WedStay.

Source: Google Analytics

Not an SEO tool’s opinion. We watch what they type, which vendors they open, and which sites they leave in four seconds. These nine checks are the ones that changed who got opened.

  • 80,000+ searches a month
  • 150M+ views
  • 260K+ followers
  • 400+ Collective vendors

That is the audience your website is trying to reach. Your score says whether it can.

Website score FAQ

What wedding hair and makeup artists ask before they run the check.

Because Instagram sends couples to your website to book, and that visit is usually on a phone. If the page does not fit the screen or the contact link is hard to find, the couple goes back to scrolling. The mobile viewport and contact checks are the two that decide that moment.