Free. Takes ten seconds.

How does your wedding floral design website score?

When the portfolio is the product, how it is labeled decides who finds it. Nine on-page checks, scored in about ten seconds.

We fetch one page and run nine checks. We keep the score and the checks it failed, never the page itself. Five checks an hour per connection.

The benchmark

70is the average website score for wedding florists on WedStay.

Measured across 36 websites, 24 September 2026

Average
70
Median
70
Lower quarter
60
Upper quarter
85
0100

The black band is the middle half of wedding florists: a quarter scored below 60, a quarter above 85.

Weak spots

Where wedding florists lose points

The checks failed most often across the 36 websites we measured.

  1. 1

    Meta description

    75% of the wedding florists we measured fail this

    A description of 120 to 155 characters is the two lines under your title in search results. Write it for the couple, not the engine.

  2. 2

    H1 heading

    61% of the wedding florists we measured fail this

    One H1 heading per page, with real words. It tells a search engine what the page is about and tells a couple they are in the right place.

  3. 3

    Title tag

    56% of the wedding florists we measured fail this

    One title per page, naming the work and the area you serve, not "Gallery" on all of them.

The nine checks

The same nine checks as the main scorer, with what each one means for wedding florists.

  1. Title tag15 pts

    Present and 30 to 60 characters.

    One title per page, naming the work and the area you serve, not "Gallery" on all of them.

  2. Meta description15 pts

    Present and 120 to 155 characters.

  3. Mobile viewport15 pts

    A viewport meta tag so phones render the page correctly.

  4. H1 heading10 pts

    Exactly one, with real text.

  5. HTTPS10 pts

    The page loads over a secure connection.

  6. Image alt text10 pts

    At least 80% of images describe themselves.

    Describe the arrangement, not the file. "Blush garden rose and ranunculus bridal bouquet" is a search someone is making. "IMG_4821" is not.

  7. Structured data10 pts

    Any schema.org JSON-LD block.

  8. Page weight10 pts

    The page is under 3 MB.

    Installation galleries are heavy by nature. Compress before uploading, because a slow page loses the couple before the flowers load.

  9. Contact affordance5 pts

    A phone link, an email link, or a form.

Not a wedding floral design business? Use the main website scorer. Want the checklist behind it? Read the vendor SEO guide and the website conversion checklist.

Who is scoring you

200K+monthly visitors plan and shop on WedStay.

Source: Google Analytics

Not an SEO tool’s opinion. We watch what they type, which vendors they open, and which sites they leave in four seconds. These nine checks are the ones that changed who got opened.

  • 80,000+ searches a month
  • 150M+ views
  • 260K+ followers
  • 400+ Collective vendors

That is the audience your website is trying to reach. Your score says whether it can.

Website score FAQ

What wedding florists ask before they run the check.

Because your work is photographs, and a search engine cannot see a photograph. Alt text is the only way it learns that an image is a blush garden rose bouquet rather than a file called IMG_4821. Describe the arrangement, the palette and the setting, and your portfolio becomes searchable.