Free. Takes ten seconds.

How does your wedding catering website score?

Every inquiry starts with a date and a headcount, so a couple has to be able to reach you. The nine checks take about ten seconds.

We fetch one page and run nine checks. We keep the score and the checks it failed, never the page itself. Five checks an hour per connection.

The benchmark

71is the average website score for wedding caterers on WedStay.

Measured across 78 websites, 24 September 2026

Average
71
Median
75
Lower quarter
60
Upper quarter
85
0100

The black band is the middle half of wedding caterers: a quarter scored below 60, a quarter above 85.

Weak spots

Where wedding caterers lose points

The checks failed most often across the 78 websites we measured.

  1. 1

    Meta description

    73% of the wedding caterers we measured fail this

    Say the service style and the region you serve. "Plated, family style and stations" beats "exceptional culinary experiences".

  2. 2

    H1 heading

    62% of the wedding caterers we measured fail this

    One H1 heading per page, with real words. It tells a search engine what the page is about and tells a couple they are in the right place.

  3. 3

    Title tag

    51% of the wedding caterers we measured fail this

    One title per page, 30 to 60 characters, naming what you do and where. It is the headline of your search result.

The nine checks

The same nine checks as the main scorer, with what each one means for wedding caterers.

  1. Title tag15 pts

    Present and 30 to 60 characters.

  2. Meta description15 pts

    Present and 120 to 155 characters.

    Say the service style and the region you serve. "Plated, family style and stations" beats "exceptional culinary experiences".

  3. Mobile viewport15 pts

    A viewport meta tag so phones render the page correctly.

  4. H1 heading10 pts

    Exactly one, with real text.

  5. HTTPS10 pts

    The page loads over a secure connection.

  6. Image alt text10 pts

    At least 80% of images describe themselves.

  7. Structured data10 pts

    Any schema.org JSON-LD block.

    Schema markup is what tells a search engine you cater weddings rather than run a restaurant. Worth the one block of JSON-LD.

  8. Page weight10 pts

    The page is under 3 MB.

  9. Contact affordance5 pts

    A phone link, an email link, or a form.

    Catering inquiries are date and headcount specific, so a couple will not chase you. A phone link, an email link or a form on every page.

Not a wedding catering business? Use the main website scorer. Want the checklist behind it? Read the vendor SEO guide and the website conversion checklist.

Who is scoring you

200K+monthly visitors plan and shop on WedStay.

Source: Google Analytics

Not an SEO tool’s opinion. We watch what they type, which vendors they open, and which sites they leave in four seconds. These nine checks are the ones that changed who got opened.

  • 80,000+ searches a month
  • 150M+ views
  • 260K+ followers
  • 400+ Collective vendors

That is the audience your website is trying to reach. Your score says whether it can.

Website score FAQ

What wedding caterers ask before they run the check.

A sample menu, yes. It is what a couple is looking for and it gives a search engine real words to index. Pricing is your call. The contact check only asks that a couple can reach you in one tap once they have seen the menu.